Seems like writing an Instagram bio is not as complicated.
However, as an Instagram expert, I see so many accounts not keeping up with the trends on Instagram. The Instagram bio has changed so much in the past year and a half.
And if you’re using Instagram for business, you need to make the most impactful first impression.
Here are 5 steps to set up your Instagram Bio.
When writing your Instagram bio, don’t overthink it. Keep it simple! Keep it extremely understandable. How would you explain what you do to a kindergarten class on career day? That’s exactly how simple you should make it.
You’ll want to make sure you address these 5 key points: what, why, who, contact info, & lead magnet in your Instagram bio.
Instagram Bio Step #1. WHAT
The most important line in the bio is what you do. Similar to writing a professional bio, you’ll need to describe succinctly what you do. Don’t go off using wordy jargon such as purveyors of lost sentiments. Go for, I take family items and turn them into heirlooms for you to keep, instead of the wordiness.
Instagram Bio Step #2. WHY
A la Simon Sinek, the next line is your why? WHY do you do WHAT you do? Does your why matter, you may ask. Instagram users want to follow accounts that will offer a benefit. You have to have a why?
Otherwise, posting for the sake of using the platform will not convert anyone into sales for your business. Ultimately, the reason why you are on Instagram is to use it as a lead generator. Why should they follow you? In the marketing world, we call this your Unique Value Proposition.
Instagram Bio Step #3. WHO
One thing I’ve learned as a marketer, marketing other businesses and coaching entrepreneurs is that you are NOT for EVERYONE. Yes, that’s right people. You are only for one person. Joel Malm, a personal development coach, was at my church a few months ago talking about social media for your business. He shares how we need to define our target audience.
How many authors have a hard time selling their books because they make the book about them instead of about that one person? He shared that by writing his book Fully You (this book links to my Amazon affiliate link), to a 53-year-old man (client) he found that so many people were able to relate to the book.
Who is the one person you are on a quest to help? Make that person your audience and watch how stating this in your bio will help increase your followers. These new followers will be your ideal audience.
Instagram Bio Step #4. CONTACT INFO
With a limited amount of characters use the contact buttons to help your audience connect with you. Don’t forget to add your location. People feel more comfortable if they know where you are from rather than hiding your location. No one trusts someone they can’t find off social media. If you are trying to build a following in your area, listing your location makes it easier for the local community to follow you.
Instagram Bio Step #5. LEAD MAGNET
Finally, add a call to action that captures your audience. I always list my lead magnets first in my Instagram bio hyperlink as opposed to another platform, external article, or another resource I do not own.
Furthermore, if you are an influencer and you have partnerships/sponsorships with like to know it or any other direct commerce site you need to send them to a link that you can capture your audience information.
These companies are capturing the emails and data of all your followers instead of you and will continue to target them through emails, sales, promotion, and retargeting ads and squeeze more money out of them. Meanwhile, you are still driving your audience to that company as opposed to your own email list.
Remember that you only have a limited amount of characters for your Instagram bio. Make it short and sweet. By now, your bio should be able to state what you do, why you do it, for who you do it, how to contact you, and where to get more from you. If you follow these 5 steps you’ll have a high converting Instagram bio!
Are you still doing your Instagram bio like the before pics above?
Comment below with your Instagram account handle so I can check out your new optimized Instagram bio.
~~ J FRANCO