My Story

I grew up in the shadow of a hard-working entrepreneur. My father made owning a business look fun and easy! I didn’t see that behind the scenes; he was like many entrepreneurs, struggling to learn how to run a business, market a business, and create a strategy that would allow him to scale his business and take it to the next level. As a kid, I didn’t know any of this; I knew that I wanted to do what he was doing…entrepreneurship was in my blood!

I was lucky enough to combine two of my passions…entrepreneurship and the fitness industry! I started as a personal trainer and offered meal prep for my clients. As I got deeper into bodybuilding, I realized I had a hidden talent for being a makeup artist for fitness contestants. My entrepreneurial nature gave me an innate understanding of how to brand myself and get my name and brand out into the world, and I realized the power of marketing. 

So powerful, in fact, that with my basic marketing knowledge and instinct, my business went from around $1200 to $10,000 per weekend. I fell in love with marketing so much that I made it my mission to learn everything about it. After 9 years in school and 3 degrees later, It’s still my mission, and guess what…I’m not gatekeeping the secrets; my mission is to make you a Profitable Social Boss…a person who doesn’t just play on social media but shows up as a boss and drives profits!

I realized that with my instinct for sales and my love and understanding of marketing, I have a rare talent, and what makes it rarer, I’m willing to share it!

Rather than keep my tips and tricks to myself, I’m passionate about sharing all those things that helped me build my company from scratch. I’m sure you’ve asked yourself, Should I be on all social media platforms? How do I find my value proposition? What content will truly resonate with the audience I want to serve? Or How do I generate leads for my business?

Each client I work with, either as a coach or as their digital marketing manager, reminds me of my dad…hardworking, honest, and ready to grow and scale their business, and I can’t wait to make each and every one of them a Profitable Social Boss!