Everyone wants to become an online influencer.
It’s no wonder google searches for the term online influencer are estimated to grow over 1500% in the next three years.
Although it will continue to grow and is a lucrative career choice, there are companies such as Hype Auditor who help identify fake influencers.
Instagram is even considering removing likes in an effort to level the playing field. Similarly, reducing the importance of vanity metrics that have no ROI. What matters most is engagement. To create engagement you must have a unique value proposition for your audience.
9 WAYS TO BECOME AN ONLINE INFLUENCER
- Create valuable content. Make your content so valuable, that people would actually pay for this information.
- Dial down to a specific Niche. Don’t be the master of all trades. Focus on dialing down your specialty within your industry.
- Create a series of specific content that helps your audience. Provide quality and valuable information to your audience that they will want to share.
- Interview other influencers in your industry. Connect with the people you look up to in your industry who are leaders and pillars of the community. Interview them and ask key questions that you need answers to.
- Get interviewed. Get yourself out there by collaborating with others who will mention you and backlink to your media.
- Contribute to industry media hubs with written content. Guest blogging grows your audience, and your influence while exposing you to new audiences that may otherwise never find your content.
- Share your website’s content on larger blogs. Start by creating media that can be used on other industry blogs. For instance, write a long-form blog post for Forbes and pitch it to large blogs in the industry.
- Share your personal story to connect with your audience. Audiences want to relate to a personal struggle that you may have gone through. This makes you relatable and is a powerful tool to create influence. Most people might not care that about your story as much as they care about how your story makes them feel and what they can connect back to their personal story.
- Finally, engage naturally with your audience as you do with your friends. Consider your audience your friends and talk back to them by tweeting, commenting, and sharing content like a regular person. Followers want real engagement and can tell when you are using automated responders. Be “human” to gain influence.
Keep in mind that these 9 tips help you grow your own influence.
However, what you do with your influence will ultimately determine the path of wealth. You can choose to either use your influence to build brands or build your own brand of products and services to offer.
Are you interested in becoming an online influencer? If you are let me know in the comments below. Likewise, browse the blog for other resources for building your online influencer strategy.