There are a few important things to keep in mind when selling a profitable online course.
Online courses are becoming an increasingly popular way for people to learn new skills and knowledge. By following these 20 ways you can create a profitable online course that is sure to be a success!
Here are 20 easy ways to create a profitable online course
1. Know your audience
The first step in creating and selling a profitable online course is to understand your target audience. Who are you hoping to enroll in your course? Once you know who your target market is, you can start to create content that speaks to their needs and interests.
2. Choose the right platform
There are a number of platforms available for selling a profitable online course. Which one is right for you depends on your needs and budget. Some popular platforms include Udemy, Coursera, and Lynda.com. Others include Teachable, Kajabi, and my personal favorite Systeme.io.
3. Create high-quality content
One of the biggest draws for online course consumers is good content. To attract students, you’ll need to create helpful and unique content that keeps people engaged throughout the lesson.
4. Make your online course easy to navigate
Navigating an online course should be simple and intuitive so that students can find what they’re looking for quickly and easily. For example, consider including a Getting Started page with your online course site giving visitors a detailed overview of how to play each video clip in your online course as well as recommendations on how long to watch each video or chapter before moving on. Plus, it could prompt them to subscribe if they found certain videos useful!
5. Give away freebies
Offering a preview is a great way to sell online courses. By providing a free lesson or two, you can give students a taste of what they can expect from the online course and pique their interest.
6. Offer a money-back guarantee
If you’re not sure whether an online course is right for you, consider offering a money-back guarantee to potential students. This will help build trust and encourage people to enroll in your online course.
7. Promote your online course
To get the word out about your online course, you’ll need to promote it in various ways. This could include creating a website or blog specifically for your online course, writing guest posts on other sites related to your topic, and using social media platforms to share information about your online course with others.
8. Build anticipation
A great way to build anticipation for your online course is to create a pre-marketing plan or hype strategy of some kind. Reach out to potential students before the online course starts through email campaigns, ads on social media, and other digital marketing strategies related to online courses. That way, you can attract more students when you’re ready to start taking signups for your online course. Additionally, if possible consider releasing preview material that people can check out before the online course goes live!
9. Create an online community around the topic
Allowing people access to an online discussion board or forum is another great way to help build interest in your online course as well as market it to potential students. By participating online, people may be able to engage with you and other online course participants in ways that wouldn’t be possible if they were just watching your online course alone.
10. Create an online course trailer
A video preview of your online course is a great way for potential students to get a better idea of what your online course is all about before enrolling in the lesson(s). This could be as simple as creating a short video using screen capture software or filming yourself speaking directly into a camera while holding up cue cards describing your online course.
11. Use testimonials from current students
Having glowing reviews from current students within your community can give potential students confidence in what you’re offering. Plus, it can help show that people are actually finding success with your online course!
12. Price your online course appropriately
One of the most important things to consider when pricing your online course is how much value it offers students in comparison to other courses available on the market. You’ll also want to make sure that you’re covering the costs associated with creating and maintaining your online course.
13. Offer different payment plans
If you’re unsure about whether someone will be interested in signing up for your online course, consider offering different payment plans that make it more affordable for them to join in the learning process. This also gives potential students a little more wiggle room when it comes to budgeting for your online course.
14. Create pre-recorded videos for your online students to watch
Pre-recorded online video lessons can be a great way to engage the online community once your online course is live. This can help ensure that students have access to content while you’re away or even while you’re still creating it! Also, include a simple welcome message for new online students so they know how happy you are that they’ve joined your online course and look forward to helping them learn more about the topic at hand.
15. Encourage interaction between other participants [online]
In order to create a thriving online community around a profitable online course, consider encouraging conversation among other participants in the lesson(s) by providing prompts and discussion questions related to the material. This can help people get to know one another better, learn from each other’s experiences and create a support system for those taking your online course.
16. Keep your online course updated
If you’re continuously updating your online course with new content, then students will be more likely to keep coming back to it for continued learning. Additionally, this can show that you’re committed to providing high-quality online courses that offer real value to students!
17. Make an effort to get personal with online students
By making an effort to get personal with online students, you’re letting them know that you truly care about their success. Consider sending out weekly or monthly emails (depending on how often you update your online course) to online students that include progress reports, tips and tricks, additional resources or any other information you hope they would find useful.
18. Create an online community page [discussion board or forum]
If you’re creating an online course for a certain topic, consider creating an online community page where frequent visitors to the online course can gather to share experiences and discuss topics related to the online course’s lesson(s). Not only can this help build momentum around your online course before it goes live, but it can also serve as a support system once it launches!
19. Update online course content often
Online courses tend to get stale after a while if there’s no new material that gets added to them. So, try updating your online course with fresh material that isn’t available anywhere else or that can help your community members go the extra mile in their online learning! Plus, online students will stick around longer if they feel like you’re still adding value for them even though they’ve already purchased an online course from you once before.
20. Be transparent about your qualifications [if necessary]
If you want to inspire confidence in potential online students about taking an online course from someone without much experience teaching online courses, be transparent about any qualifications you have for teaching the topic at hand and what makes you an authority on the subject. Additionally, list any testimonials or endorsements from other online educators that can speak to your teaching abilities. This will help reassure online students that they’re in good hands with you and will increase the likelihood that they’ll sign up for your online course.
The fact that you are creating a course on a subject you love and know best opens up countless and unbelievably excellent opportunities for your personal and professional development while meeting and connecting with people that you can truly serve.
Create a profitable online course now!
By now, you should have a general idea of how to create and sell a profitable online course that generates passive income.
Building your community through an online course is a great way to spread your knowledge while monetizing your expertise.
What are you waiting for? Launch your profitable online course today! Need help? Become a profitable social boss from the start with my signature one on one coaching program. Learn more about The Profitable Course Track Here.